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We live in a world of side hustles that celebrates versatility, entrepreneurialism, and experimentation. But when it comes to hairstyles, most of us stick to what we know.

Fudge celebrates the people who refuse to be labelled or 'boxed in' to one job, one lifestyle, one set of friends, and one hairstyle. We're for people who want to turn heads, make a statement, and defy expectations.

Fudge

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Fudge most loved

Everyday Violet Conditioner

Brand Fudge
€20,45

Tri-Blo

Brand Fudge
€22,15
Sold out
Aqua Shine Serum

Aqua Shine Serum

Brand Fudge
€23,60
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Opti-Plex Technology

Fudge Professional’s Opti-Plex Technology is the ultimate solution for stronger, healthier hair. This innovative system works to rebuild broken bonds within the hair shaft, leaving hair up to 95% stronger. It smooths the cuticle, making hair 2x smoother, and provides a 72-hour defense against heat, chemicals, and environmental damage.  

With Opti-Plex, your hair stays vibrant, sleek, and protected—every day.

"BOLD HAIR. BOLD YOU. ALWAYS"